Thursday, January 7, 2010

Did you hear what's coming back?

Did you hear what is coming back? OK, you probably guessed it from the "photo" above; the return of the Polaroid Instant Camera was announced at this week's Consumer Electronics Show. Here is what was reported in USA Today:

For the purist, Polaroid is introducing a new film camera model, the PIC 1000, which looks and resembles the Polaroid One-Step from the 1970s and 1980s.
"Digital is the future, but the market has screamed for the return of Polaroid film," says Jon Pollock, Polaroid's chief marketing officer. The film is targeted toward artists and enthusiasts, and the cost per photo will be "pretty expensive," he acknowledges. No exact price was announced.


Pretty interesting. Hey - what can be better? Instant photos without the chance of an "instant" download to Perez Hilton's website. About 30 years ago, Polaroid One-Step Cameras were a hot item - and were successfully advertised by James Garner and Mariette Hartley. People often thought that they were an actual couple. In "real life," they weren't. Here is a snippet of one of their commercials: