Did you hear that Verizon is coming out with a new phone in November to compete with the iPhone? I guess that this means that the iPhone won't be going to Verizon anytime soon. Anyway, here is the commercial that is being shown for the "Droid" - the hopeful iPhone competitor:
I wondered how telling it is that the commercial is basically comparing the benefits of the Droid to the what the iPhone lacks. Is any form of comparison actually a compliment? It probably is, to some degree. I started to think about what other product had begun its commercial campaign by comparing itself to an already well-loved and successful product. Here is such an ad or, "blast from the past:"
OK, maybe the Droid will have a better run than the Pinto, but it is fun to wonder.
Wednesday, October 21, 2009
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